Last updated 10 March 2026
This notice explains how we collect, use, and protect your personal data when you use our website at sewdirect.com. It applies to all visitors and customers who browse our website, create an account, or place an order with us.
Who we are and how to contact us
Sewdirect is a trading name of Brands Built For People Limited, a company registered in Wales under number 17016674.
Our registered address is: G14/15 Ty Cynon, Navigation Park, Abercynon, CF45 4SN, United Kingdom.
We are the data controller for the personal data we collect about you.
If you have any questions about this notice or how we use your personal data, please contact us at:
Email: hello@sewdirect.com
Post: G14/15 Ty Cynon, Navigation Park, Abercynon, CF45 4SN, United Kingdom
We may update this Privacy and Cookie Notice from time to time. We will update the date at the top of this page when we do. We encourage you to check back each time you use this website.
What personal data we collect
We collect the following types of personal data:
Identity data includes your name, username, title, date of birth, and gender.
Contact data includes your billing address, delivery address, email address, and telephone numbers.
Financial data includes payment card or other payment method information. We never store your card details on our own servers. A third-party payment provider processes all transactions securely.
Transaction data includes details of payments to and from you and the products you have purchased from us.
Technical data includes your IP address, login data, browser type and version, time zone and location, device ID, and other technologies on the devices you use to access our website.
Profile data includes your username and password, order history, preferences, saved wishlist items, website activity, and feedback you give us.
Usage data includes information about how you interact with our website, products, and services.
Marketing and communications data includes your preferences for receiving marketing from us and your communication preferences.
We do not knowingly collect personal data from anyone under the age of 13. We do not collect any special category personal data about you.
Why we use your personal data and our legal basis for doing so
Creating and managing your account. We use your identity, contact, financial, transaction, technical, profile, usage, and marketing and communications data. Our legal basis is contract performance and our legitimate interests in running our business efficiently.
Providing products and services. We use your identity, contact, financial, transaction, technical, profile, usage, and marketing and communications data. Our legal basis is contract performance.
Enforcing or defending legal rights. We use your identity, contact, financial, and transaction data. Our legal basis is our legal obligations and our legitimate interests in protecting our business and rights.
Updating and maintaining customer records. We use your contact, technical, profile, usage, and marketing and communications data. Our legal basis is contract performance, our legal obligations, and our legitimate interests in maintaining accurate records.
Marketing to existing and former customers. We use your contact, profile, usage, and marketing and communications data. Our legal basis is our legitimate interests in promoting our business.
Marketing to people who sign up to our mailing list. We use your contact and marketing and communications data. Our legal basis is your consent. You can withdraw your consent at any time by contacting us or using the unsubscribe link in any marketing email.
Non-marketing communications, such as policy updates. We use your identity and contact data. Our legal basis is our legitimate interests in keeping you informed.
Customising website content based on your preferences. We use your technical, profile, and usage data. Our legal basis is your consent, gathered via cookies. Where consent is not required, we rely on our legitimate interests.
Complying with legal and regulatory obligations. We use your identity and contact data. Our legal basis is our legal obligations.
Website analytics and statistical analysis. We use your transaction, technical, and usage data to understand how people use our website and to improve it. Our legal basis is your consent, gathered via cookies. Where consent is not required, we rely on our legitimate interests.
Who we share your personal data with
We share your personal data with the following categories of third party where necessary to provide our services:
- Payment processors, to handle transactions securely
- Delivery and logistics providers, to fulfil and ship your orders
- Email marketing platforms, to send you marketing and transactional emails
- Website analytics providers, to help us understand how people use our website
- IT and hosting providers, who support and maintain our website and systems
- Professional advisers, including lawyers and accountants, where necessary
- HMRC and other regulatory authorities, where required by law
We only share your personal data to the extent necessary. We require all third parties to handle your data securely and in accordance with the law.
International transfers
Some of our third-party service providers are based outside the UK. Where we transfer your personal data outside the UK, we make sure appropriate safeguards are in place to protect it. These safeguards include standard contractual clauses approved for use in the UK.
You can request more information about the safeguards we use by contacting us at hello@sewdirect.com.
How long we keep your personal data
We keep your personal data only for as long as we need it.
We keep account data for as long as your account is active, and for up to seven years after you close it, to comply with our legal and tax obligations.
We keep order and transaction data for seven years to comply with HMRC requirements.
We keep marketing data until you opt out or ask us to delete it.
We keep technical and usage data for up to 26 months, in line with standard analytics practices.
When we no longer need your personal data, we delete or anonymise it securely.
Your rights
Under UK GDPR, you have the following rights.
The right to access. You can request a copy of the personal data we hold about you.
The right to rectification. You can ask us to correct personal data that is inaccurate or incomplete.
The right to erasure. You can ask us to delete your personal data where we no longer have a lawful reason to hold it.
The right to restriction. You can ask us to restrict how we use your personal data in certain circumstances.
The right to data portability. Where we process your data by automated means on the basis of your consent or a contract, you can ask us to provide it to you in a portable format.
The right to withdraw consent. Where we rely on your consent to use your personal data, you can withdraw that consent at any time. You can do this by contacting us or using the unsubscribe link in any marketing email. Withdrawing consent does not affect the lawfulness of anything we did before you withdrew it.
To exercise any of these rights, contact us at hello@sewdirect.com. We will respond within one month and will not charge a fee unless your request is unfounded or excessive.
Your right to object
You have the right to object to us using your personal data for direct marketing. We will stop immediately on receiving your objection.
You also have the right to object to any processing we carry out on the basis of our legitimate interests. We will stop unless we can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms.
To object, contact us at hello@sewdirect.com
How to complain
If you have concerns about how we use your personal data, please contact us first and we will try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office (ICO).
Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Telephone: 0303 123 1113
Website: ico.org.uk
Cookie Notice
Cookies are small text files that a website saves on your device when you visit. They help the website work, remember your preferences, and collect information about how you use it.
We use cookies and similar technologies such as pixels and web beacons on our website.
Our cookies
How to manage your cookies
When you first visit our website, a cookie banner will ask you to accept or reject each category of cookie. You can change your preferences at any time by clicking the cookie settings link in the footer of our website.
You can also control cookies through your browser settings. Most browsers let you block or delete cookies. Please be aware that blocking strictly necessary cookies will affect how the website works. You may not be able to add items to your basket or complete a purchase.
For more information on managing cookies in your browser, visit allaboutcookies.org.