We are Sewdirect

Sewdirect is the UK’s home for sewing patterns. We stock the biggest names in the industry, including Simplicity, Vogue Patterns, Butterick, McCall’s, New Look, Know Me and Burda. Our focus is simple: helping you find the perfect pattern for your next project.

The brands you love, all in one place

The brands we stock carry hundreds of years of pattern-making history between them.

Ebenezer Butterick is credited as the inventor of the standardised paper pattern, mass-producing designs as far back as 1866. Simplicity, founded in 1927, built its reputation on making sewing accessible to everyone. Know Me is one of the newer names we stock, bringing fresh, modern designs to the pattern world.

Staff Picks