About Us

sewdirect.com is the UK consumer website for Butterick, McCall’s, New Look, Simplicity, Vogue Patterns. sewdirect.com also offers the German pattern brand Burda, as well as haberdashery and needlecraft items, sewing tools and accessories.

Simplicity Creative Group and The McCall Pattern Company are now known as Simplicity Limited part of the IG Design Group with headquarters in New York, USA. Patterns are designed and manufactured by Simplicity Ltd in the USA. International business is managed from the UK offices, based in Stockport, Cheshire. There is also a regional office in Australia.

Other subsidiaries market and distribute a wide range of consumer products in the crafts, gift and celebrations sectors.

Simplicity Creative Group is dedicated to encouraging and supporting creativity with high quality, fun to use products, projects and services. The family of well known craft, sewing, knitting, hobby and home decorating brands includes: Simplicity and New Look patterns, appliques and sewing accessories; EZ Quilting® templates and tools for patchwork; Boye® knitting needles, crochet hooks and accessories; Dimensions cross stitch and felting; Dimensions Paintworks high quality paint by number products; Perler fuse beads for both toy and craft market; Wrights® bindings and tapes and patches, Conso® and British Trimmings suppliers of decorative tiebacks and trimmings. The McCall Pattern Company designs and manufactures Butterick, McCall’s and Vogue Patterns and Wallies decals, wall murals, chalkboard and dry erase home dec products. Patterns and products are distributed worldwide.