About Us
sewdirect.com is the UK consumer website for Butterick, Kwik Sew, McCall’s, New Look, Simplicity, Vogue Patterns. Patterns are designed and manufactured by Simplicity Creative Group and The McCall Pattern Company in the USA.
sewdirect.com also offers the German pattern brand Burda, as well as haberdashery and needlecraft items, sewing tools and accessories.
Simplicity Creative Group and The McCall Pattern Company are part of CSS Industries Inc.
Other subsidiaries of CSS Industries market and distribute a wide range of consumer products in the crafts, gift and celebrations sectors. CSS Industries is based in Philadelphia and other locations throughout the USA, with a sourcing office in Hong Kong. International business is managed from the UK offices, based in Stockport, Cheshire. There is also a regional office in Australia.
Simplicity Creative Group is dedicated to encouraging and supporting creativity with high quality, fun to use products, projects and services. The family of well known craft, sewing, knitting, hobby and home decorating brands includes: Simplicity and New Look patterns, appliques and sewing accessories; EZ Quilting® templates and tools for patchwork; Boye® knitting needles, crochet hooks and accessories; Dimensions cross stitch and felting; Dimensions Paintworks high quality paint by number products; Perler fuse beads for both toy and craft market; Wrights® bindings and tapes and patches, Conso® and British Trimmings suppliers of decorative tiebacks and trimmings. The McCall Pattern Company designs and manufactures Butterick, Kwik Sew, McCall’s and Vogue Patterns and Wallies decals, wall murals, chalkboard and dry erase home dec products.
Patterns and products from the Simplicity Creative Group and The McCall Pattern Company are distributed worldwide.
CSS Industries mission statement
Our mission is to be one of the world’s leading creators of products that facilitate individual expression and promote personalized creativity. Utilizing our portfolio of brands, and leveraging knowledge and experience gained over the past century, we seek to develop innovative and reliable products of the highest quality.
CSS Industries is the holding company for a number of other craft and consumable brands including Berwick Offray LLC, a leader in the design, manufacture and distribution of decorative and woven ribbons (www.offray.com), CR Gibson LLC, a designer and manufacturer of gifts, stationary, celebrations and seasonal products (www.crgibson.com), Blumenthal Lansing supplying decorative and craft buttons (www.buttons.com) and Paper Magic Group Inc, a supplier of gift cards, gift wrap, gift bags and seasonal products that help consumers connect and celebrate.