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About Us

sewdirect.com is the UK consumer website for Butterick, Kwik Sew, McCall’s, New Look, Simplicity, Vogue Patterns. Patterns are designed and manufactured by Simplicity Creative Group and The McCall Pattern Company in the USA.

sewdirect.com also offers the German pattern brand Burda, as well as haberdashery and needlecraft items, sewing tools and accessories.

Simplicity Creative Group and The McCall Pattern Company are part of CSS Industries Inc.

Other subsidiaries of CSS Industries market and distribute a wide range of consumer products in the crafts, gift and celebrations sectors. CSS Industries is based in Philadelphia and other locations throughout the USA, with a sourcing office in Hong Kong. International business is managed from the UK offices, based in Stockport, Cheshire. There is also a regional office in Australia.

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