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The UK’s Biggest Pattern House

Last updated: 1 June 2023

Please read this cookie policy carefully as it contains important information on who we are and how we use cookies on our website. This policy should be read together with our website privacy policy which sets out how and why we collect, store, use and share personal information generally, as well as your rights in relation to your personal information and details of how to contact us and supervisory authorities if you have a complaint.

Who we are is provided by Simplicity Limited, we are the controller and responsible for your personal data (referred to as “we”, “us” or “our” in this notice) obtained via our website, meaning that Simplicity Limited is the organisation legally responsible for deciding how the data is used and what purpose it is used for. If you have any questions about this Cookie Policy, please email [email protected].

What this policy applies to

Please be aware that this cookie policy relates to the use of our website only. Throughout our website we may provide links to other websites operated by certain trusted third parties, these third-party websites may also gather information about you in accordance with their separate cookie policies. For privacy information relating to those third parties please refer to their policies as appropriate.


A cookie is a small text file which is placed onto your device when you use our website if you agree. We use these cookies to help us recognise you and your device and store some information about your preferences or past actions, this helps us to improve your experience on our website and allows us to improve our website.

We will ask for your consent to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested e.g., cookies used to save items into your shopping basket.

You can withdraw consent to the use of cookies or manage any other cookie preferences by reopening the cookies pop-up at the bottom of any page on our site. It may be necessary to refresh the page to enforce the changes.

Changes to this policy

We may change this cookie policy from time to time, when we make significant changes, we will take steps to inform you. Please refer to the date at the top of the page to see when this policy was last updated.

Our use of cookies

The table below provides more information about the cookies we use.

Host Cookie Name Purpose Expiry Duration (Days) _dc_gtm_UA-xxxxxxxx This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. without it, other scripts may not function correctly. Never Expires _hjSessionUser_xxxxxx Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID. 364 _gid This cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google.  It appears to store and update a unique value for each page visited. Gid Never Expires _hjSession_xxxxxx A cookie that holds the current session data. This ensures that subsequent requests within the session window will be attributed to the same Hotjar session. Never Expires _hjFirstSeen Identifies a new user’s first session on a website, indicating whether Hotjar’s seeing this user for the first time. Never Expires _hjTLDTest When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. Never Expires _hjAbsoluteSessionInProgress This cookie is used by HotJar to detect the first pageview session of a user. This is a True/False flag set by the cookie. Never Expires _ga This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the site’s analytics reports.  By default it is set to expire after 2 years, although this is customisable by website owners._ga 729 _ga_xxxxxxx As above 729 _pin_unauth This cookie is associated with Pinterest. It is used to track the usage of services. 364 _gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx Google Analytics Never Expires _fbp Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers 89 This domain is owned by Facebook, which is the world’s largest social networking service.  As a third-party host provider, it mostly collects data on the interests of users via widgets such as the ‘Like’ button found on many websites.  This is used to serve targeted advertising to its users when logged into its services.  In 2014 it also started serving up behaviourally targeted advertising on other websites, like most dedicated online marketing companies. Never Expires _hjIncludedInSessionSample_1371629 Set to determine if a user is included in the Hot Jar data sampling, defined by your site’s daily session limit. Returns a true/false value. Facilitates Hot Jar site-use heatmap. Never Expires _pinterest_ct_ua These cookies allow users to share pictures via Pinterest / the “Pin It” button, and Pinterest can collect statistical information about usage of their service. 364 _GRECAPTCHA This is a functional cookie to provide spam protection. It is executed for the purpose of providing risk analysis and asks the user to complete a visual challenge. 179


Third party access to cookies

The cookies that we use will only be accessible to us and the third parties named in the table above or in the cookie policy. These cookies will not be accessed by any other third party.

How to turn off cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. Please be aware that doing so may cause certain parts of this websites to become inaccessible or function incorrectly.

For more information on cookies and how to disable them please go to the following websites:

Contact details

Please see our contact details below, if you have any questions about this cookie policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.

Trading Name:

Simplicity Limited

Trading Address:

PO Box 367, Stockport, SK5 7WZ

Registration Number:


Phone Number:

0344 880 1263 (9am-4pm Monday-Thursday, 9am-1pm Friday)

Email Address:

[email protected]

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