How can people take part in @sewover50 and #sewover50? What kind of challenges do you run?
Sandy: The best ways to take part are to follow @SewOver50 and to use the #SewOver50 hashtag in your blurb on your posts. We check the posts that have used the hashtag every day so that’s where we see you. We produce a post to the grid 3 or 4 times per week, and share more makes and info in our stories that run 24/7.
We run challenges from time to time, such as #So50Visible (where we encourage people to use a pattern that has an older model as the main image, few and far between but it is improving) and we have run challenges around flatlays, pattern mixing and sewing more sustainably. We often run short photo challenges, usually with humour involved, and all challenges are open to all ages and never involve you having to make new garments… you can always submit something you made previously.
Your secondary goal seems to be making Instagram accessible for all with your tutorials and tips for using the app and taking photos. How did that develop?
As the account grew, and as Instagram brings in changes, we have had to learn some of the tips and techniques very quickly. It only seemed right to pass on what we’ve learned to our followers so that they can fully engage in the account and in Instagram in general. These posts always have lots of saves, and thanks, so we gather it’s appreciated.