The UK’s Biggest Pattern House

We’ve had a makeover!

You may have noticed that we’ve had a makeover! We thought we would introduce you to the new website and what you can expect from us going forward. We’ve got a whole new look along with lots more products and we will be adding great educational content over the coming months.


Pattern Brands

One of the biggest changes is the website, which now has all your favourite brands as part of one family. Simplicity New Look and The McCalls Pattern Company are now part of CSS Industries. The new Sew Direct website will be the home for Simplicity, McCall’s, Vogue® Patterns, Butterick, New look, Kwik Sew and BurdaStyle. You can navigate all the pattern brands from the homepage top bar and search for specific garments too.

Buying sewing patterns

Buying sewing patterns has never been easier, when you spend over £25 you get free postage and packaging! Further details about our deliveries can be found here.

Pattern Subscription

Sew Today magazine subscription now includes all brands. If you sign up to (or are already part of) you now get 40% off sewing patterns from all the brands, all year round! How amazing is that?

The subscription is perfect for anyone who sews regularly. You receive the Sew Today magazine which features new season designs from all the seven brands along with technical articles, tips and techniques plus features. Plus with the 40% saving on all patterns, it’s the perfect gift for a sewing hobbyist. Find out more here.

Educational resources

Over the following year we will be adding lots of new content to help give you tips on sewing your patterns. You can already take a look at our fitting guide with lots of tutorials on getting the perfect fit.

We also have videos, masterclasses, a sewing glossary and how-to tutorials with lots of tips and tricks.

Keeping in touch

Don’t forget to sign up to our newsletter to be the first to hear about sales and new pattern releases in the UK. You can also follow us on social media:

McCalls Instagram, Twitter

Simplicity NewLook Instagram, Facebook, Twitter.